Small Business SEO


The day of reckoning has arrived. Facebook has taken away several ad targeting options from anyone doing housing-related ads, like targeting a specific city or ZIP code (among others detailed below). The changes are based on good intentions, but also kill the biggest promise of online advertising: the ability to pinpoint ads specifically to people who might want to see them. Facebook warned back in March that changes were coming. In...

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My wife had her best year ever as a real estate agent in 2018. Most transactions completed. Most dollar value sold. Most commission income. It was a great year by almost all of the metrics that a real estate agent measures. But we didn’t have our best year ever in the one metric that means more than anything: net business profit. In order to have such a great year, we had to spend a lot of money. Some of that was the necessity...

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Our new real estate web site. If you’re in a real estate, as my wife and I are, you can’t do much better than getting a domain name that looks like [yourcity]homes.com. In my experience, that’s a very common search query and having an exact-match domain is pretty much never a bad idea. The problem is that all of these domains have been registered for years and completely unavailable. So that’s why you see some...

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My wife texted me earlier this week with a question: Had she ever answered a question about the best time to sell your home in her weekly video series, Ask the REALTOR. This is a pretty common topic with homeowners, and the conventional wisdom is that it’s best to sell your home in the warm months — spring and summer. But local data shows that’s not necessarily true, and she wanted to share that data with viewers. As...

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My wife woke up a couple mornings ago and found this email notice alerting her to a new message waiting for her in Messenger. I’ve blocked the name for privacy reasons … suffice to say it’s a complete stranger. Best of all, it’s a legit lead. My wife’s made an appointment to visit this person and inspect the home as part of the initial listing/pricing process. I hope we’ll learn how and what...

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I keep hoping Facebook would just fix this problem and let me off the hook for having to blog about it, but after two weeks or so, it doesn’t look like that’s gonna happen. It was a couple weeks ago when I noticed that all of the reviews had gone missing from my wife’s Facebook Page. As I recall, she had about 10 glowing reviews on her Page with an overall 4.9 star rating. When I’d try to visit the dedicated...

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