Google SEO Updates


Google have announced that they will live streaming a demo of the brand new, re-designed Adwords interface on 24th of May 12pm EST (4pm for us in the UK). The revamp was first announced back in March, and was conceived as a way to make the platform’s interface more up to date, combining and integrating all of the many features that have been added in the 15 years since it was first introduced. This is the first major redesign of the...

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Solving a conundrum that plagues the more idly-inclined among us, YouTube have revealed that they are developing a 360-degree, virtual reality compatible live-streaming video service – giving you all of the benefits of going outside without any of that irritating weather, movement and social interaction that so often goes with doing so. Live streaming video has been growing in popularity lately, with Periscope’s dedicated...

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Writing for Web: Depth and Breadth

Writing for Web: Depth and Breadth


Posted By on Mar 17, 2016

Writing successful content for the web can be tricky, not only because what defines the success of a piece of content varies wildly. As a general rule though, you want to combine accessibility with insight against an obstacle of ever-shrinking attention spans. Here’s a rough guide on how to shape your writing so that it reaches a wide audience without compromising on quality. Deep Content and Wide Content When writing content...

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Why is my blog traffic falling?

Why is my blog traffic falling?


Posted By on Feb 23, 2016

A zen paradox for the modern age: If a post is written on a blog that receives no traffic, is there any content there at all? Like the sound of a tree falling in an empty forest, or like a Kanye West rant, a blog is nothing without people there to take it in. Where has my traffic gone? If you run a blog, you want traffic. It’s very simple. And if you’re traffic starts falling, then you’ll want to do something about it. This is also...

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Penguin 4.0 – What We Know

Penguin 4.0 – What We Know


Posted By on Feb 18, 2016

Penguin 4.0, the latest version of Google’s spam-fighting update is on its way, although exactly when it will arrive remains to be seen. What is Penguin? Google’s Penguin update, first launched back in 2012, marked an important step in the battle against spam and against black-hat SEO. In particular, Penguin’s target was black-hat linking schemes. As Chuck Price at Search Engine Watch puts it: “Before Penguin, bad links were simply...

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Black Friday first took off in the UK properly in 2013, championed by retailers like Amazon and since then, sales over the post-thanksgiving weekend have soared. Now, Walmart-owned Asda, who were one of the first retailers to really promote Black Friday in 2013 have decided to pull out the event this year, and they’re not alone in feeling scepticism towards it. Here in the UK, Black Friday used to refer to the Friday before Christmas,...

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