Affiliate marketing is a very important aspect of marketing. It involves independent ‘affiliates’. Companies hire these affiliates to market their product. Sometimes affiliates are not totally independent, depending on a company’s business model. These affiliates get paid for the sales they bring. A commission scheme adopted by the company gives a percentage of the sale to the affiliates. An important point to be made is...
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When you run a small business, you can look forward to plenty of rewards and job satisfaction. However, there are also various challenges that you have to face when you operate a small business, particularly in today’s competitive world of business. One of the challenges you face is trying to make your small business stand out from competitors, and one of the ways in which you can do this is to use the right marketing methods. Of...
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As social media has become more popular and people have become more used to getting their information as quickly as possible, the use of videos in companies’ digital marketing strategies has increased tenfold. In 2020, 92% of all marketers say that video marketing is an important part of their overall strategy. Image via HubSpot That is not all- it is also estimated that the average consumption of video-based media is going to...
Read MoreIf you are planning to magnify the value of your content and haven’t included guest posts, your efforts will never yield the results that you expect. Luckily, guest posting is pretty much alive and is a strong part of every business on the digital platform. Today, guest posting has evolved as a major part of the content marketing strategy. So if you have plans to incorporate guest posting in your content marketing strategy, the...
Read MoreEcommerce businesses are becoming more relevant in the modern business space. CRM is more substantial in determining its success. With an always online-present customer, ecommerce customer relationship management is likely to roll over faster with better results. CRM can therefore be successfully deployed as a leveraging tool to save enterprises through digital marketing. CRM in marketing implies to properly utilize...
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