Being at the forefront of a small business is a challenging position to hold. This is especially true when you realise that your small business is competing with enterprises backed by a seemingly endless supply of funds and resources. Among other areas, one of the most challenging aspects of this competition is finding top talent for your business. Luring a high-performing candidate away from a corporate conglomerate that offers...
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Affiliate marketing is often called a “channel” to do marketing, but actually it is a model of marketing or a framework that makes it easy for manufacturers or brand owners or can be collectively known as merchants, marketers, and consumers connect with each other, monitor progress of sales and measure performance and efficiency of both manufacturers or brand owners and their marketers. For example if you are a brand owner or...
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Social media tools can help marketers sort out their everyday task management and automate some of the tedious tasks that they need to accomplish regularly. However, social media managers sometimes doubt the importance of social media tools, thinking that they can do everything manually. This is not entirely true – you need tools to work in the most productive way and stay focused! Find out about our 12 suggestions for social...
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Ransomware is probably the most famous type of malware currently in existence. Large scale attacks like WannaCry and headline-worthy attacks against cities and other organizations have put the threat of ransomware into the public consciousness. Ransomware is also an effective bogeyman since it’s easy for anyone to imagine themselves as the victim of a ransomware attack and being forced to deal with the difficult choice of paying the...
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“What do you want to be when you grow up?” is a question that parents and relatives usually ask their children. And if you were born in the nineties and was asked the exact same question, you would probably be one of those kids who’d say they want to be a doctor, a lawyer, a politician, an engineer or a businessman. These are the traditional professions that our parents and grandparents would tell us to pursue. But if you try asking a...
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