Posts made in February, 2019


As the new year takes shape, it’s time to consider how a comprehensive content calendar can add value to your behaviour change marketing strategy. There are considerations to take under advisement when you are piecing together a content calendar, as the gravity of a behaviour change campaign holds greater substance than your typical product-based campaign. So before you put pen to paper and seal the fate of your campaign success, take...

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All niche bloggers who want relevant traffic need a basic understanding of LSI. Latent Semantic Indexing, or LSI, is a term used to describe how search engines identify related keywords and phrases to determine what page content means. In other words, if you publish a webpage that talks about how much you love fish, Google will understand your content better when you also talk about your favorite fish recipes. Discussing recipes tells...

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My wife had her best year ever as a real estate agent in 2018. Most transactions completed. Most dollar value sold. Most commission income. It was a great year by almost all of the metrics that a real estate agent measures. But we didn’t have our best year ever in the one metric that means more than anything: net business profit. In order to have such a great year, we had to spend a lot of money. Some of that was the necessity...

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If your small business still doesn’t have a website, you’re going to have a bad time! As the digital penetration rate continues to increase year by year, it’s crucial for entrepreneurs to establish their online presence. Indeed, you’ll have better chances of selling your products or services through a website that’s geared toward that very purpose. Then again, it’s not enough to generate much of...

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The world we live in today is vastly different than it was just a few decades ago. The advent of the Internet age revolutionized everything, from how we get our news to how people go on dates. One thing that especially changed is business. Thanks to the Internet, there is an almost infinite amount of potential customers and an equally large amount of companies competing for their money. While competition is great for customers, as it...

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