In today’s ultra-competitive market, every customer matters. Marketers are putting a lot of effort into generating new leads for their businesses, setting up the right nurturing sequences and eventually hoping to convert those leads into paying customers. If it sounds like a long and expensive journey, that’s because it is. Add the extra pressure from having to compete for the customers’ attention on a number of different channels,...
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If you run a business, it’s high time you start accepting credit and debit card payments. Though cash has long been king, consumers are carrying cashless and less frequently; under 41 percent of the population is likely to have cash on hand, and one-third of the younger generations, to include millennials and gen z, attest to never touch the stuff. Thus, if your business isn’t equipped to accept plastic payments, you are missing out...
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When you’re the “top dog” in a business, it’s easy to get so overwhelmed with tasks like sales, marketing, administrations, customer service, product development and the like that you really don’t spend enough time thinking about your leadership skills. However, if you want your business to become big in your industry, it’s imperative that you have a good team working for you and that you continually find ways to help them become more...
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Managing a small business is hard. With everything you have to do on a daily basis, the best thing is to try and spend less time on repetitive tasks and focus on higher level activities that are crucial for your business. There’s nothing worse than doing something over and over again when in reality it can be easily achieved and automated on a daily basis. Tasks, such as invoicing, are one of those things that you can spend less time...
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In ages past, content generating and writing were performed in-house – businesses would employ writers and content creators exclusively to perform these tasks. Business has now evolved past this point however and in an increasingly competitive world, we are turning to alternative methods for content generation – namely professional writing services. You can now find a plethora of online companies who specialize in writing services and...
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