Digital marketing has become so well established that no successful business can afford not to have a strong social media presence. This includes your LinkedIn Company Page. Whether your company is small, mid-sized or large, you should take advance of the many networking and sales opportunities available through this platform. As with any social media platform, the key to success is achieving engagement with other users (mainly...
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Running a blog successfully is very tough, and without the right tools and blogging strategies, you may find it hard to attract and retain the visitors to your site. Other than delivering great content, bloggers should monitor the activity on their blogs, and Google Analytics is one of the best tools for that. This piece highlights some of the things that you can measure with Google Analytics to take your blog to the next level. 1....
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There are as many dangers on the use of the internet as it has a full span of advantages and selling points. As internet surfing has become more rapid through the development of various mobile devices, it has also opened ways for virtual crimes to evolve at the same rate as moderation strategies and systems. By allowing user-generated content on your website and social media profiles alone, this poses huge risks for your brand’s...
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With so many business functions completed on digital devices these days, from product development and planning, through to communication between teams, sales and marketing, finance, and human resources, it’s incredibly important for businesses, small and large, to ensure their systems are secure. Hackers are more prevalent than ever, and come up with increasingly sophisticated ways to break into networks and steal or ransom...
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Most startups founders are troubled by lack of sufficient funds to support their businesses. However, online startups face bigger challenges since most of them need more than one source of funds when they are still young. This is because some online businesses can take longer to generate sufficient profits. To monetize an online platform, you need lots of patience to build a huge audience, maintain an outstanding growth to attract...
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