Posts made in December, 2016


The way customers reach new brands has changed significantly throughout the years. In early 2000, the click-through rates for banner ads was nearly ten percent, while today it is even less than one. Many businesses now prefer the native advertising as a way to reach new followers. According to recent studies, people view native ads 53% more than traditional ads. It is though that this type of advert can increase the brand’s awareness...

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Black Friday came and gone and with it our innocence about consumerism. Let’s face it, shopping is engulfing every other aspect of our lives, except maybe eating. And we’re not doing that great there either – more than two-thirds (68.8 percent) of adults in the U.S. are considered to be overweight or obese according to to the Department of Health and Human Services. This can also explain the fact that in 2015, Black Friday...

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Digital Strategies are new techniques applied in an existing business activity or a process of identifying, articulating and executing digital opportunities that will increase organization’s competitive advantage. There’s a large spectrum of tactics and techniques that fall under the umbrella of Digital Marketing, whose business leverage digital channels such as Google search, social media, email and websites to...

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No business can completely avoid overhead costs. Even the leanest operations in the world need to invest in electronic equipment, communications services and basic utilities such as water and electricity—or pay a commercial landlord or coworking space to address all those costs. Nevertheless, it’s possible to deeply cut overhead costs without sacrificing productivity or production quality. Here’s a look at five straightforward tactics...

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Paytm is one of the largest online payment gateway and recharge portal in India. It was launched in 2010 and over six years it has gained immense popularity all over the nation. Moreover, Paytm also has Reserve Bank of India (RBI) approved license to establish India’s first payment banks. All the existing users of Paytm find the mobile wallet system and the online recharge facility to be highly reliable and secured process to go with....

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